What’s going on here? Apple's been cooking up its own AI chip for data center servers, and paying homage to music’s hall of fame at the same time. What does this mean? MacBooks, iPhones, iPads, and Apple Watches hold a space on many of the world’s bedside tables. See, in the last ten years, Apple has risen to the top when it comes to crafting chips for these devices. And now, the brand is moving into the server scene – namely, chips for data centers. According to insiders, Project ACDC – or Apple Chips in Data Center – will focus on the servers that run AI models. Project ACDC has already been bubbling away for a few years, but when the curtain will go up on the finer details is anyone’s guess. Apple has teased plenty of AI goodies ahead of its Worldwide Developer Conference in June, but it’s still plotting with TSMC about producing these chips – and whether the duo has nailed the formula yet is up in the air. Why should I care? Zooming out: Riding the wave. Devout followers of Apple are getting antsy. Rivals like Microsoft have been snagging headlines with bold AI moves, and their share prices have thanked them for it. But – finally able to play its ace – Apple might just steal the spotlight with its new server chip. The company is the master of custom silicon, after all, having designed its own chips for iPhones and iPads since 2010. The bigger picture: Apple’s hoisting the sails. The iPhone might seem like the Titanic – too big to fail. Yet, sales have been sluggish recently, and Apple has also been trying to navigate the choppy waters of increasingly attentive regulators in Europe and the US. Still, the firm’s $110 billion share buyback announced last week might be a buoy for investors – as would a super slick new product, particularly in the world of AI. |