Adweek’s creativity and innovation editor David Griner spent his weekend releasing installments of a choose your own adventure game on Twitter. But instead of solving a zany mystery or navigating a hidden temple, Griner’s adventure allows participants to create their own ad agency through a series of Twitter polls. First, Griner invited Twitter to choose where this agency would start. When the majority of respondents chose to stay in Chicago, the story progressed, moving on to the type of agency, initial client and more.

Join the adventure: Catch up on the current state of the game and cast your vote to keep the story moving forward.

• Throwback: This isn't our first choose your own adventure. Two years ago for Halloween, we created a creepy interactive tale featuring a voice assistant with its own agenda.

Apple takes 30% of revenue from app developers for subscriptions purchased in the App Store—and half that after the subscriber’s first year. So media organizations united through the trade group the Digital Content Network to send a letter to Tim Cook saying that taking such a huge chunk won’t fly. Pointing to the fact that some apps like Amazon Prime were offered fairer terms, according to testimony in last month’s Big Tech hearings before a House antitrust committee, the trade organization is demanding Apple reveal its terms reserved for Amazon so that its members can “can be offered the same agreement.” The conflict gained public attention after Fortnite creator Epic Games sued the tech giant for its app store practices and parodied Apple's iconic 1984 ad.

A balance: How can media companies balance the scale offered by platforms like Apple’s against the need to monetize that work?

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This school year will present all-new challenges due to the pandemic and a host of economic factors, so brands are lending a hand with discounts for teachers in the back-to-school season:

• White Castle is giving teachers take 20% off with a school ID.
• BP is offering 15 cents per gallon off a full tank.
• Teachers can take 10% off general merchandise at Kroger.

More offers: Check out the perks for the educators in your life.

Related: Data-minded brands should be able to address different back-to-school needs and creatively ease customers’ financial burden. There are three key areas in which marketers are making the grade, and where there is homework left to be done. 

In response to the sharing of many hyper-realistic cakes shaped like everyday objects—and even various body parts—the internet responded with a meme suggesting that everything is secretly cake. Leaning into the meme, Adidas released a limited edition run of Adidas Originals ZX 2K Boost sneakers made of sponge cake coated in chocolate ganache, yellow buttercream and orange flavor.

Caked up kicks: Watch how they were made, and learn how customers in this location can order a pair for free.

After several suggestions that it would sue the Trump administration over the president’s executive order preventing citizens and companies from “transacting with TikTok," the app and parent company ByteDance at long last filed suit against the U.S. government. The suit, which alleges First and Fifth Amendment violations, is the latest move in the ongoing battle between the two parties.

Inside the case: Learn why TikTok claims the order is a “gross misappropriation” of an economic emergency law.

More of Today’s Top News & Highlights

• Here’s How Viewers Pair Up Their Streaming Subscriptions
• Bulleit’s New Ad Reminds Us That Bartenders Have Mad Skills—and Are Still Out of Work
• Zenith Retains Majority of Reckitt Benckiser’s $308 Million US Media Account
• Casual Dining Chains Show Improvement, but Rating Agencies Remain Wary
• CVS Rolls Out New In-House Digital Advertising Network

“Sandman,” a cinematically stunning Ram spot by The Richards Group, captures the mood of a desolate desert landscape, setting the scene with artful wildlife and an enthralling soundtrack.

Join Adweek for a live discussion on August 27th with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. RSVP for free and learn actionable takeaways and industry insights.

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Diageo-owned brand is donating $250,000 to support service industry workers.

On Yeah, That's Probably on Ad.

IEX is setting all-new standards in stock trading with its innovative technology.

Chili's, IHOP, Denny's, Outback Steakhouse and more reveal their latest quarterly results.

Curaleaf's CMO on addressing stigma and taking a stand on social justice issues.