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| Dear Colleague, Just a quick reminder that we are just a few weeks away from the WardsAuto User Experience Conference in Novi, MI. Register now to join us on October 5 for: UX methodology workshop: Join "Hands-On Design Thinking for Automotive Innovation" led by our friends at Pillar Technology. They'll lead you through working with your peers on theoretical solutions to UX challenges. Seating for the workshop is limited... select it from the 11:00 am session options when you register. Center Stage Discussion: Explore new ideas on blending UX and safety: Pocketsquare Design’s Dave Lyon will lead a discussion that compares and contrasts philosophies and designs, exploring new paths for UX designers and safety engineers to follow in the future. Panelists will include Jeff Greenberg, Senior Technical Leader at Ford Motor Company, Kristin Kolodge, Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power, and Michael Tschirhart, Innovation Group Manager - Advanced Engineering at Panasonic Automotive Systems. Wards 10 Best User Experience Awards Ceremony: We'll call automaker UX design teams to the stage to accept their honors. Meet these UX influencers during the reception in the ballroom and throughout the day. Latest UX in Vehicles on Display: See the Wards 10 Best UX winners for yourself in the ballroom. Get inside and experience the features our judges selected as the best examples of UX available today. Discover new technologies in meetings with suppliers: Are you an OEM or Tier One supplier looking for new technologies for your new vehicle programs? Or are you a supplier who would like to meet with potential buyers? Working with our partners at Pure Michigan Business Connect, we can connect you in one-on-one discovery meetings. Click here to sign up. PANEL SESSIONS featuring OEM and supplier UX experts: The New Auto HMI Will Be Everywhere. What Will it Look Like? Augmented reality, autonomy, visual monitoring, natural language recognition, gesture controls, holographic controls and even car-based drones are transforming the human-machine dialog in vehicles. What will this look like?
Connectivity continues to change every aspect of the automotive user experience. One thing that never changes is the demand to move data faster and more economically, whether it is downloading movies to the infotainment system, over-the-air vehicle software updates or connecting with the IoT. This session explores the latest strategies and technologies for boosting the speed and power of connectivity.
In this Pillar Technology facilitated workshop you will:Leverage design thinking and human-centered design techniques that can be applied in your daily work, walk step-by-step through a reusable format for running your own innovation workshops, and generate breakthrough ideas for our automotive future with industry experts. LIMITED SEATING AVAILABLE.
Machine Intelligence and Deep Learning: Where Will it Take Us Next? Artificial intelligence is predicted to transform industries like the previous technologies of steam and electricity did in earlier times. Where will AI take vehicles and the user experience both inside and outside the vehicle?
Whether consumers plan to inhabit a vehicle for 5 years or 5 minutes, it will be important for vehicles to impress drivers and passengers with beautiful design, smart surfaces, biofeedback and gorgeous OLED displays and lighting. Panelists will discuss the latest and greatest.
Advanced Driver Assist Systems, autonomy, weather mapping and security all are converging in the area of navigation, along with augmented reality-enhanced interaction with points of interest and passenger-specific connected applications. How is this technology going to evolve and coexist with increasingly sophisticated mobile device-based systems?
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