Hi John,

The most significant case for affiliate marketing is the growth of social shopping and influencer marketing as a lower-funnel channel. Nearly half (49.5%) of consumers said creator content had influenced them to make a purchase on social media, according to an EMARKETER survey. 

Download our new “EMARKETER Field Guide to Affiliate Marketing Platforms” to explore key features to look for when selecting a platform, from partner recruitment to fraud detection, and discover tips for managing campaigns and interpreting results.

Get insights on:

• How affiliate marketing platforms help navigate publisher dynamics and privacy changes
• Why affiliate marketing is becoming a mainstream marketing function rather than a supplementary revenue stream
• How platforms are adapting to the growth of retail media and creator commerce

Sincerely,
EMARKETER

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