Christian Work at Home Ministries

Marketing Strategy–Why Consistency is So Important

Posted: 30 Jun 2015 07:00 AM PDT

Let me ask a question: what kind of marketing strategy do you have? Or do you even have one? Is it more of the method of throwing something at a wall and hoping it will stick?

To make sales, we as business owners need to be consistent with our marketing strategy. Of course, first we need to have one, and then we need to follow it!

Marketing experts tell us it takes seven exposures to make a sale. You can’t throw something up once somewhere and then expect revenue to pour in. You need a specific plan of how to get the word out about your business across multiple platforms.

As the old slogan said, it’s really about reaching out and touching someone. It’s about showing up to serve. Not just flashing your opportunity over and over again, but giving your audience value.

The truth is, people do business with people they like, know, and trust. You have to build a credibility factor. You have to remind people that you are in business and that you exist to help them when they are in need.

Marketing consistently is about making a plan where and when and how much you will get your message out. It’s about refining your message so that you get the results you want. You have to decide that ahead of time and only have one goal in mind.

Is it to grow your list? Is it to sign up for your webinar? Is it to buy a product? Decide and then tailor your message around that. Then plan on exposing that message across different mediums at least seven time.

For instance, I just recently promoted a free teleseminar and everyday for five days I did a special marketing email. But these emails weren’t just sales gimmicks. They provided high-value content. My subscribers actually appreciated what I had to share and I reached my goal–that of increasing my mailing list.

Think about multiple touch points. A very successful CEO coach I know reminded me of this today. For my husband’s marketing (he is an architect), I am going to reach our target audience in multiple ways (architects and architectural engineers who are too busy and need subs). I’m still in the process of brainstorming, but I am thinking a card, a postcard, a phone call, and even a 3D model of one of my husband’s designs! It takes a mix of different methods to get in front of people and say, “Here I am! When you need X, I can help you!”

Take the “I” factor out of it. Listen. Just show up again and again. Make a schedule and follow it.

For my husband, Travis, we decided to do something very simple. We just reached out to three new people (or groups of people, like on Social Media) per day. These could be old customers, connecting on LinkedIn, writing a Craigslist ad, sending an email letter of introduction…

So the result is that now Travis has several new possibilities of new clients who will give him periodic work, he received two new clients, and he has work from old clients. He is getting busier and busier and the word is getting out there. Because we did something simple. It is working! We just need to be consistent and keep doing it! Even when we seem to have plenty of work, because down times will sneak up on us!

I hope that helps you with some ideas on how to do your marketing consistently. If you do, your brand will be a success!

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here tostart now.

Telecommuting Jobs

Posted: 30 Jun 2015 07:00 AM PDT

Part Time Tech Writer/Blogger at PCMech

Destination Wedding Writer at CompuJam, Inc

Personal Assistant

Virtual or onsite Experienced Administrative Support (CT)

Audio/Podcast Research and Reviewer

Interview with Dr. Tim Lane – Living Without Worry

Posted: 29 Jun 2015 10:54 AM PDT

Dr. Timothy S. Lane is the President of the Institute for Pastoral Care which was started in 2014. He is also a minister in the Presbyterian Church in America (PCA), having been ordained in 1991. He is a member of Metro-Atlanta Presbytery. Tim is the author of Living Without Worry: How to Replace Anxiety with Peace, co-author of How People Change and Relationships: A Mess Worth Making. He has written several mini-books including PTSD, Forgiving Others, Sex Before Marriage, Family Feuds, Conflict, and Freedom From Guilt.

He has experience in both campus ministry (University of Georgia, 1984-1987) and pastoral ministry where he served as a pastor in Clemson, SC from 1991 until 2001. Beginning in 2001 until 2013, he served as a counselor and faculty at CCEF in Philadelphia, PA (Christian Counseling & Educational Foundation). Beginning in 2007, he served as its Executive Director until 2013.

In 2014, Tim and his family re-located to his home state, Georgia, where he formed the non profit ministry the Institute for Pastoral Care. His primary desire and commitment is to help pastors and leaders create or improve their ability to care for the people who attend their churches. For more information about this aspect of Tim’s work, please visit the website for the Institute for Pastoral Care. He continues to write, speak and travel both nationally and internationally. Tim is adjunct professor of practical theology at several seminaries where he teaches about pastoral care in the local church.

Tim and his wife, Barbara, live in Atlanta, GA. They married in 1989 and have four amazing children. Follow him on Twitter @timlane

This posting includes an audio/video/photo media file: Download Now