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| Pizza chain rolls out Sensory Sensitive Sundays By Robert Klara Even in the wide world of restaurants, there are very few places like Chuck E. Cheese's, those caverns of mayhem where mobs of children come to play video games, crawl through Skytubes and scarf down pizza amid the cacophony of beeping sounds, screaming toddlers and the music from Chuck E.'s band powering through a set... Read more » |
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| It's about 'empowerment and confidence' By David Gianatasio |
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| Network execs bet on over-the-top viral promos to boost viewership By T.L. Stanley |
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| Vilebrequin's core product is still its $280 signature swim trunks By Robert Klara |
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| 'See It Be It' program gives rising talent a networking boost By Katie Richards The Cannes Lions International Festival of Creativity has selected 15 rising women in the ad industry to send to this year's weeklong event as part of a long-term effort to improve the festival's gender balance. The "See It Be It" program offers each honoree an all-expenses-paid pass (including flights and accommodations) aimed at helping winners... Read more » |
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| It's a limited-time promo, but will health advocates be sweet on it? By Robert Klara Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength... Read more » |
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| Camila Jiménez Villa bridges languages, audiences and platforms By A.J. Katz Adweek: Talk about your work as supervisor of Univision Story House, which creates scripted and unscripted content for English and Spanish TV Camila Jim?nez Villa: Story House launched about a year ago. It's focused on finding stories which resonate with young, multicultural audiences, but also have the potential to appeal to the general market. I... Read more » |
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| Featured Jobs | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| Harmelin Media credits client retention to treating its staff well By Christine Birkner Harmelin Media, founded by CEO Joanne Harmelin in 1982, has grown to more than 220 employees and $600 million in billings. The Philadelphia-based media planning and buying company, whose clients include Ford, Blue Diamond Growers, Wawa, Pep Boys, Hostess and Hess, prides itself on relationship building. "Our key point of differentiation early on was customer... Read more » |
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| Traction's battle with trolls By Katie Richards In February, San Francisco-based agency Traction quietly launched a new policy for its employees. Everyone would be given two paid days off, called "Days of Action," per year to dedicate to civic engagement. "We believe democracy is a participatory institution, not just something that happens to you every four years. We wanted to support that,"... Read more » |
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| Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership... Read more » |
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