Cineworld closes and lays off 45,000; COVID-19 makes brevity more essential; Lessons from Glassdoor's comms VP; and more

DAILY SCOOP

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.

CONTENT MARKETING

How COVID-19 made concise messaging even more crucial

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.

LEADERSHIP COMMUNICATIONS

Glassdoor’s senior vice president of comms: ‘Never stop learning’

The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.

COVID-19

Guidance for managing employee relations during COVID-19

A lawyer shares advice for engaging employees and protecting your business during these difficult days.

RAGAN AWARDS

Announcing Ragan’s 2020 Top Women in Communications Awards

Nominate the inspiring women you work with—or yourself. The entry deadline is Friday, Nov. 13.

DAILY SCOOP

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.

SOCIAL MEDIA

How to tap the power of Pinterest

With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.

VISUAL & VIDEO COMMUNICATIONS

How to maximize video production on a tight budget

Minimalism is hot right now. Here’s how to produce or enhance your next piece for a pittance.

A DAY IN THE LIFE

How Kelley Kronenberg’s Michelle Martinez Reyes sees silver linings in WFH

As many in the industry adjust to a new work/life balance and 100% remote work, some are enjoying the chance to reconnect with home and family.

RAGAN AWARDS

Showcase what makes your organization a top place to work

Enter Ragan’s Top Places to Work Awards—part of our Employee Communications Awards. The entry deadline is Friday, Oct. 23.

DAILY SCOOP

American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging

Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.

CRISIS COMMUNICATIONS

Brands can no longer be neutral

Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.

CRISIS COMMUNICATIONS

How companies can improve DE&I transparency and address past failures

You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.

PR INDUSTRY

How podcasts offer new audiences during the pandemic

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.