While these individual privacy bills are unlikely to pass into law, they offer a glimpse into what a federal privacy law may cover.
| Welcome to Tuesday's edition of the Digiday Daily where we're talking about everything from a change Chrome will be making to its "incognito mode" setting to the seven new privacy bills Congress has introduced this year. See that and more of today's news below. Google has been eager to position itself as a friend to the news business. But a change coming to the search giant’s Chrome browser raises questions about how much influence Google’s pro-news contingent has within the sprawling tech company. At the end of July, a software update to Chrome will make websites unable to detect whether visitors are browsing the web in "incognito mode." On the latest episode of our podcast, Recode's Peter Kafka discusses whether Disney can prove to be a true Netflix challenger and why Google and Facebook do not want to go into video programming. Congress has stated its intention to pass a federal privacy law. This year, members of Congress have introduced several privacy bills that aim to regulate companies’ collection and/or use of people’s personal information Other things to know about The so-called disruptors of modern marketing and retail have learned the importance of acting on an opportunity versus reacting to competition. Learn about the importance of finding white space in the market and running with a big idea before crowding sets in at the Digiday Brand Summit. People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to customers. | | |
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| Modern Retail | | Despite digital investments, department stores are at a disadvantage | | Nordstrom, Kohl’s and Macy’s are doing a lot of “new retail” right, but retooling the department store for modern customers involves more than just updates to store models, influencer collaborations or e-commerce initiatives — these stores are competing in a new retail landscape that has called the value proposition of a department store into question. | | |
| Sponsored by Swrve | | To build or buy? 2019 mobile marketing buyer's guide | | In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? | | |
| The GDPR Impact | | WTF is the ICO? (and why ad tech should worry) | | To date, the ICO’s importance has been understood predominantly in its domestic market the U.K., but with the U.S. and other countries adopting similar laws to the General Data Protection Regulation, that needs to change, and fast. | | |
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