WPP to stop sharing data with Accenture over fears that the consulting firm could use that intel to undercut its prices on pitches for lucrative ad budgets.
July 02, 2019

In Tuesday's edition of our newsletter, we have more material for you to read this holiday weekend. From a piece on why WPP won't participate in Accenture-led ad pitches to a story on why ad tech is bracing for more change, here are the top stories for today.

  • Citing conflicts, WPP won't participate in Accenture-led ad pitches over fears that the consulting firm could use that intel to undercut its prices on pitches for lucrative ad budgets.
  • On the latest episode of our podcast, Newsy's Blake Sabatinelli discusses the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms.
  • The ad tech world is in flux. From moves to restrict tracking cookies to Google's massive change to pressure from advertisers to eliminate unnecessary intermediaries, ad tech players are busy retooling their approaches. See what some of the challenges look like.
Other things to know about
  • The categories for this year’s Digiday Awards, our annual recognition of the companies, campaigns and creative modernizing media and marketing, are live. Learn more and see the full list here.
  • Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? Sponsored by Zoovu.
Top Stories
Transparency
WPP to stop sharing data with Accenture over fears that the consulting firm could use that intel to undercut its prices on pitches for lucrative ad budgets.
The Programmatic Publisher
As programmatic advertisers get more comfortable with the open marketplace, publishers are working to reinforce the role of their private marketplaces.
Sponsored by Facebook
Real-time auctions are shaking up the world of mobile app monetization. Learn five crucial steps publishers need to take as they transition to bidding. Sponsored by Facebook
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Marketing on Platforms
Wix.com has typically gone after small businesses looking to for a simple DIY solution to build websites. Now, the company is looking to branch out to professionals like designers, engineers and agencies that build websites for clients via LinkedIn and experiential marketing.
Sponsored by Braze
In order to be heard, email marketers need to listen for revealed preferences while also respecting explicit user opt-ins – and sounding human. Learn more about a new study on consumer perception of brand humanity here.
Marketing on Platforms
Retargeting to individuals is available on other platforms like Facebook and lets advertisers further personalize ads. The feature is expected to come out in 2020.
Advertisement
Sponsored by Namogoo
Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
DIGIDAY+ MEMBER EXCLUSIVE
Supply-side vendors are mulling about how to mitigate any negative fallout from Google’s unified pricing.
Fake News
“We hear there will be a massive proliferation in technology in a couple of years which will coincide with the U.S. general election.”

All Latest Stories

On this episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Newsy CEO, Blake Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms.
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