Good morning, Marketer, and how are you keeping up with customers?
Customers expect you to meet them where they are. The problem is, customers keep moving around to different channels and changing their behaviors. In order to keep up, Citizens Bank put a data intelligence platform (DIP) and digital asset management tool (DAM) to work. You can read more about the content transformation here. Backed by data, Citizens even had the confidence to break new ground on TikTok. It’s all about testing and learning.
Greater customer insights, marketing productivity and overall efficiency are also some of takeaways from new Marketo releases. Contributor Shannon Kelly runs through the new features, enhancements and integrations introduced last month.
Staying informed about major platforms and new strategies is a great start toward keeping up with the customer — one update at a time.
Chris Wood,
Editor
