DAILY SCOOP

Rebrand for iconic Kraft mac and cheese, how Juul responded to ban and how to get into Fortnite

Also: How consumers prefer to watch ads on streaming services.

WRITING & EDITING

The right way to use quotation marks in AP style

PR

4 tips for clarifying PR expectations with clients

Keep everyone happy and on the same page.

PR

Roe v. Wade has been overturned. Here's how organizations are responding.

The PR response to the blockbuster news.

DAILY SCOOP

Daily Harvest recall post prompts backlash, Netflix CEO on new ad tier and how to meme like Gen Z

Also: Kodiak Cake’s TikTok manager humanizes herself and the brand with goofy videos.

CORPORATE SOCIAL RESPONSIBILITY

5 things to consider when taking a brand position on hot-button issues

The risks of staying quiet are greater than they used to be.

A DAY IN THE LIFE

‘Get off the client happiness hamster wheel,’ says Inkhouse’s Anne Baker

We caught up with Baker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.

RAGAN AWARDS

How a hospital served the public and journalists with video interviews

University Health enlisted hospital experts to share advice on staying safe during the pandemic. The effort has won in the ‘Media Relations Strategy: Media Relations Video’ category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

The career journey of The Hill Editor in Chief Bob Cusack

And how Cusack played a role in "Wonder Woman 1984."

MARKETING

Why you need to embrace nostalgia marketing now

Only '90s kids will get why this technique is so valuable.

WRITING & EDITING

How to write shorter

Short is good.

CRISIS COMMUNICATIONS

How to keep your executives from ‘going rogue’ during a crisis

As usual, the work starts long before the crisis does.

DAILY SCOOP

A metaverse alliance amid growing awareness and a new production company from Naomi Osaka and Lebron James

Also: He’s a 10, but he doesn’t subscribe to PR Daily’s morning newsletter.

MEDIA RELATIONS

CBS News exec Shawna Thomas’ 3 tips for building better relationships with journalists

Thomas suggests positioning you organization as just one character in a bigger story.