Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks.
Digging through a mountain of trash, Auri Kananen uncovered a rotten piece of pizza on the floor of a Helsinki flat, with insects devouring it.
"I love cleaning, I love dirt," declared the 30-year-old Finn, who has far more social media followers than Kondo, the Japanese tidying guru who has admitted embracing the messier side of life since having her third child.
Kananen has quickly become one of the world's most successful "cleanfluencers", travelling the globe hunting for "the dirtiest homes possible".
In her upbeat videos, she dusts, scrubs and sorts, wearing her signature hot pink rubber gloves as zippy pop music plays in the background.
With the global rise of TikTok, cleaning videos have become hugely popular on social media, inspiring a growing number to start posting content.
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