People are campaigning against racism everywhere, and marketers are very eager to let them know that they are on, well, some kind of campaign too. Since the resurgence of the Black Lives Matter movement in May, marketers from McDonald’s to Pernod Ricard to Pepsico have pledged to think more carefully about whether their media dollars help fuel racial bias. Usually, marketers try to spotlight those prejudices with equality awareness ads that invariably stop short of righting those wrongs. But these latest moves go a step further. Read more below. - “An estimated 5% of marketing industry spending is invested in businesses that are owned by black, Hispanic, Asia pacific or native Americans,” said Marc Pritchard, the chief brand officer at Procter & Gamble.
- Quibi’s demise is not the death knell for premium short-form video. But it does show the challenge of building a business around TV-quality, YouTube-length shows.
- While some Substack creators are out in market hustling up their own ad partnerships, the platform’s most popular writers now routinely get cold pitches by everything from cryptocurrency startups to media brands.
- There are other added benefits for publishers to have ticketing on their virtual events, beyond the revenue.
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| Equality and Opportunity | | | | Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis. | | |
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howdy! | Streaming Outside The Box | | | | Quibi’s demise may not spur a recession of the premium short-form video market, but rather a correction. | | |
| Sponsored by Sitecore | | | | No matter how good the marketing team thinks its content has turned out, there are always ways to make it more targeted, more relatable and more relevant. Sponsored by Sitecore. | | |
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howdy! | Publishing in the Platform Era | | | | Advertising has grown into a six-figure stream of revenue for some of the subscription-focused newsletter platform’s top creators. | | |
| Sponsored by Datasine | | | | New research finds that 90 percent of marketers have tried to become more empathetic in recent months — yet 60 percent say it’s been challenging to inject the right amount of engagement-driving empathy into their messaging. | | |
howdy! | Beyond Ads | | | | There are other added benefits for publishers to have ticketing on their events, beyond the revenue. | | |
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| Sponsored by Pantheon | | | | In this new virtual summit, learn how to develop the website tools marketers need to facilitate team-wide collaboration and drive business results in a digital world. Register for the event, taking place October 27–28, here. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | There’s a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company. | | |
howdy! | Managing Through Crisis | | | | Like many marketers, Forbus had to figure out what to do about the Facebook boycott as well as how to pivot the alcohol giant’s marketing amid the coronavirus. | | |
| | | | | The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. |
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