DAILY SCOOP

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.

EMPLOYEE ENGAGEMENT

Proud of your internal comms work this year? Send us your case study!

We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.

CRISIS COMMUNICATIONS

9 lessons from HIMSS’ COVID-19 strategy

What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.

COVID-19

Why you should start planning now for your COVID-19 vaccine rollout

Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.

PR INDUSTRY

PR fundamentals help deliver on corporate charity initiatives during the pandemic

With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.

DAILY SCOOP

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.

MARKETING

4 tips for service businesses experimenting with virtual products

Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.

EMPLOYEE ENGAGEMENT

5 questions to ask before crafting your internal comms message

Mind these guidelines to write more compelling memos, sharper emails and meatier reports.

A DAY IN THE LIFE

Why Jenerate PR’s Jennifer Polito still picks up the phone

This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.

RAGAN AWARDS

Don’t miss this Friday’s Crisis Communications Awards entry deadline

2020 has not been lacking in the crisis department. Submit your crisis communications work by this Friday, Dec. 11.

DAILY SCOOP

Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021

Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.

NONPROFIT COMMUNICATIONS

The Nature Conservancy’s new CCO shares goals for 2021

What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?

CRISIS COMMUNICATIONS

The importance of civility for brand reputation in 2020

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.

HEALTH CARE

How to deliver meaningful, safe messages about mental health

A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.