Tune in today at noon ET for the latest episode of The New Normal. Allison Murphy, svp of ad innovation at the New York Times, will speak with Digiday Media president and editor-in-chief Brian Morrissey about life after the cookie and the newspaper’s coming reliance on first-party data. Register here. 

Joe (not his real name), a copywriter at a creative agency, hit a wall this week. He was feeling unable to maintain his normal levels of productivity and had to take a break. Joe isn’t alone. Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has recently set in. While execs are encouraging employees to speak out about the burnout, agency employees say that the massive layoffs throughout the industry have made them worry that being honest about the fatigue will harm their job security. Read more below.

• “Working remotely on its own is fine but everything around it and all of the uncertainty has made it so I’ve been hitting a wall and not knowing how to deal,” Joe said.
• Condé Nast is hoping its new advertising measurement framework can drive growth for its digital ad and commerce businesses.
• The absence of live sport during the coronavirus crisis created a vacuum on Twitter which is starting to fill up with new content ideas from sports organizations.
• Publishers have used celebrities to dress up their events for years, but there is a stronger onus now — in the new remote reality — on having people who make the programming itself more interesting or worth audiences' time.
• The Atlantic is the latest publisher striking more consultative relationships with its advertisers, as the trend for fewer, bigger partnerships gains pace.