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Click and collect: What are the watchouts for retailers investing in omnichannel?

What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, shares some considerations.
 
Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel

Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.

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Econsultancy’s Ecommerce bundle consists of four reports that set out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. It covers strategy and operations, generating demand, converting demand and measurement.
 ‌ Digital Shift: Q4 2022

Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
 
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