Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues.
| Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions. Additional coverage: In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use. Companies are using ERGs to facilitate employee conversations, as well as executive leadership via companywide emails to employees stressing their support for wellbeing and the availability of managers for support. Days Inn is introducing a new, limited-edition amenity: a pillow that compliments guests. It's part of a strategy to find unique ways to stand out and help drive brand awareness. Bloomberg's climate vertical is adding new products and coverage areas to lean into solutions-oriented journalism. Following the Supreme Court's decision, many retailers stressed that they will support employees should they seek abortion care, and reimburse employees for expenses should they have to travel out of state for an abortion. However, what’s not immediately clear from some of these post-Roe announcements is how many employees will be covered by these new policies. Other things to know about The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. Submit by the regular deadline, July 22. Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates. Sponsored by Alexander Group. Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages. Sponsored by OneTrust. | | |
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