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| Can you keep up with The Escape? By Angela Natividad It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list stars and ... Read more » |
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| BBDO launches its own platform to retain business By Patrick Coffee |
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| Brandshare Content From WhoSay | | Highlights from the conference |
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| Plus, Brand Visionary Arnold Schwarzenegger By Robert Klara |
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| Adweek's 2016 Brand Visionary on his life in movies, politics and advertising By T.L. Stanley |
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| MasterCard, Pitney Bowes and Humana deploy staffers By Christopher Heine If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to ... Read more » |
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| Trick your treaters with three spooky sounds By Angela Natividad We would have loved to see the focus group on this. Read more » |
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| Baseball for All's memorable pitch is a timely one By David Gianatasio |
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| Featured Jobs | | GlassView New York City, New York (US) | | E. & J. Gallo Winery Modesto, California (US) | | Silverlight Digital LLC New York City, New York (US) | | Silverlight Digital LLC New York City, New York (US) | | Information Today, Inc. New York City, New York | | |
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| Brandshare Content From Neustar | | |
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| The CCO came from Ogilvy By Patrick Coffee Specs Current gig Chief creative officer, FCB Chicago Previous gig Global executive creative director, Ogilvy Chicago Twitter @thinktradigital Age 46 Read more » |
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| JWT and others are already in the publishing game By Katie Richards In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather than publishing another study ... Read more » |
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| Shinola will be the first advertiser By Marty Swant Quartz—the young, inventive, versatile online publication that's built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, ... Read more » |
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