'Close' poll prompts ad cash splurge; ABC Friends' pre-election sob story wears thin

Email Media players are set to receive a welcome uplift in advertising spending as election campaigns deliver a much-needed boost in revenue for the sector.

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MEDIA ‘Close’ poll prompts expected ad cash splurge Media players are set to receive a welcome uplift in advertising spending as election campaigns deliver a much-needed boost in revenue for the sector. MEDIA DIARY ABC Friends’ pre-election sob story wearing a bit thin on facts ABC Friends will launch its online advertising campaign on Monday for the federal election, and its 77,000 members have been told to do what they do best: cry poor. COMMENTARY The Energy Minister could be Dutton’s best election asset If it appears Chris Bowen is keeping a low profile ahead of May 3, it might just be because he knows something most environment writers have not yet reported. A bank or a media network? CBA talks evolution The Commonwealth Bank of Australia has a stable of media and technology products, so is it accurate to still call it a bank? MEDIA Streamers press pause on local content TV producers are concerned that investment in Australian content is drying up. The streaming platforms deny this, but industry data backs producers’ claims. OPINION As the election ads kick off, we can take a five-week break from the truth As the election campaigns officially kick off, Toby Ralph reminds us that truth is collateral damage in social media algorithms. THE GROWTH AGENDA Aussie transforms into one-stop property shop Aussie, the iconic home loans brand, has expanded beyond mortgages, adding a host of new services, in a bid to become the primary property destination for Australians.   NEWSLETTERS TODAY'S PAPER MIND GAMES THE AUSTRALIAN PLUS   Want to change how you receive these emails? Manage your newsletter preferences or unsubscribe from this newsletter. Sent by The Australian, GPO Box 4245, Sydney, NSW, 2001 Australia.