For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet. As a result, they’re missing opportunities to connect with their consumers and to respond to fast-changing customer conditions.

Attend the webinar to join guest speaker Susan Bidel of Forrester and Tyler Hampton of RevJet for insights from the first-ever study exploring the personalized advertising confidence gap.