The fiercest battle being waged between Amazon, Google and Microsoft is over cloud computing. Google’s deprecation of the third-party cookie will open media and advertising up as new fronts in that war. This is the fifth piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit our continuously updated landing page here and read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The fiercest battle being waged between Amazon, Google and Microsoft is over cloud computing — Google’s deprecation of the third party cookie will open media and advertising up as new fronts in that war. | | |
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howdy! | | | | | Apple’s Mail Privacy Protection will scramble the plans many publishers had for their newsletters. | | |
| | | | | In a sea of data, marketers need compasses and sails — AI solutions are helping them to navigate and change their approaches to data-driven campaigns. | | |
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howdy! | | | | | In 1996, Bill Gates infamously stated that “content is king”. In 2021, it might make sense to append “user-generated” at the beginning of that statement. | | |
| | | | | Marketers like the team at Aetna are tracking the rise of the “digital senior” and they’re making changes to their TV strategies to meet older audiences in online spaces. | | |
howdy! | | | | | Lockard & Wechsler Direct, a 30-year-old performance marketing agency, is one of several shops trying to pick their way through a more complicated TV marketplace. | | |
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| | | | | Marketers use a range of tools to put their CTV experiences into context, as do distributors and artists. Here are four that teams can’t do without. | | |
howdy! | | | | | Digiday caught up with Denny’s chief brand officer to understand how he’s thinking about marketing now, what changes stay past COVID and how the brand is thinking about working with college athletes. | | |
howdy! | | | | | Search and digital marketing vet Kevin Ryan is avoiding search in favor of Facebook ads in his small N.J. Assembly campaign, but says nothing beats in-person voter contact. | | |
| | | | | The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example. |
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