Marketing artificial intelligence (AI)

Cloudflare rolls out a way for sites to charge AI crawlers for access

The company will also block AI bots by default on new user accounts.

Marketing management

6 marketing team silos you need to break down, and how to do it

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.

Email marketing

Interactive emails give your sales funnel a competitive edge

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.

MarTech intelligence reports

The era of easy targeting is over. Now what?

As cookies fade and privacy tightens, this Martech Intelligence Report shows how identity resolution platforms are powering the next era of customer recognition. Get a clear view of the leading vendors, emerging tech, and what it takes to adapt now.

Marketing technology

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

Social media marketing

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

Marketing artificial intelligence (AI)

State of data report

The State of Data 2025 shows how better data quality, governance, and integration are separating the AI leaders from everyone else.

Marketing artificial intelligence (AI)

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

What else we're reading

• What skill must digital marketers master to stay irreplaceable?
• “Nothing we do works anymore and I never felt so hopeless.”
• Reddit is being spammed by AI bots, and it’s all Reddit’s fault
• SEO is already DEAD Thanks To Google
• Is employee advocacy the new inbound?
• What makes you dislike marketing?

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “Most consumers like interactive content, but marketers have been slow to adopt it. Granted, gamification isn’t a good fit for every brand (“Spin the Wheel for Free Legal Advice!”), but even the most serious business can use interesting innovations to keep customers engaged.” – Alexander Melone in Interactive emails give your sales funnel a competitive edge.
• “With every marketing dollar under scrutiny, the ability to measure brand’s impact is a strategic edge. By choosing the proper methods, aligning with business goals and investing in analytics, you can move beyond gut feel — proving brand value and securing long-term investment.” – Matt Wakeman in CFOs want hard numbers, not brand vibes. 

From Search Engine Land

• Google to enforce phone number verification for Message Assets in ads
• Google to ban ads for pill presses and related equipment
• Auditing the Performance Max black box: A strategic approach
• Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
• Banned terms on Amazon: What keywords can trigger listing flags