CMO confession #1: Who cares about MQLs? In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs.
ClickZ Daily: March 31, 2020 |
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Digital Marketing Latane Conant In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. |
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Analyzing Customer Data Ken Nelson & Alex Kelleher Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-party cookies. Read more |
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| Data & Analytics Jacqueline Dooley Demandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read more |
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| Digital Marketing Jacqueline Dooley Keap’s new eBook provides tips and guidelines to help SMBs develop a comprehensive strategic plan that helps support their performance goals. Read more |
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| Digital Advertising Sofia Maravich Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data targeting world. Read more |
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| Data & Analytics Justin Gray A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read more |
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Content Marketing For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all. Download now |
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