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AMAZON, PARAMOUNT NETWORK & AMC JOIN CMO ROUNDTABLE
On June 13th, Variety will cover a wide range of topics including
  • Year-round marketing campaign strategies
  • Building a reality franchise 
  • What does it take for a successful reboot?
  • Analytics & strategies behind TV advertising  
  • Creating addictive "snackable" content 
  • Staying competitive in the battle for TV programming
  • Storytellers go behind the scenes of hot shows
SEATING IS LIMITED - RSVP TODAY

IN DEPTH KEYNOTE CONVERSATIONS WITH
FEATURED PANELS INCLUDE
Year-Round Series Marketing - The CMO Roundtable
A successful debut is no longer a guarantee that show will have legs. How are marketers amplifying around live events to maximize year-round marketing opportunities? Leading CMOs talk about successful TV promotion.
Go Behind the Scenes of OWN's new show, Love Is ­_
"Love is__" tells the story of a modern-day power couple. In the world of Black Hollywood, the two navigate a complex set of social codes, explore it all - the good, the bad and the '90s, because that's where this love story began.

Speakers
Salim Akil, Creator, Executive Producer
Michele Weaver, Actor, Love Is___
Will Catlett, Love Is___
Mara Brock Akil, Creator, Showrunner, Executive Producer, Director
CHECK OUT ADDITIONAL PANELS AND SPEAKERS
FOR PARTNERSHIP INQUIRIES - ABULLARD@VARIETY.COM
Conversant MediaParrot Analytics Crown Media Family NetworksHuluNational GeographicOWNAlphonsoFacebookKiller TracksSambaTVTremor Video DSPYou.i TVThe Wall Street JournalAdAge
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