Welcome back. Many commercials continue to play on ad-supported streaming services after viewers turn off their television; the White House is dropping a proposed red-white-and-blue paint job for Air Force One; and luxury brands are taking payment in crypto to lure young buyers.

Some 17% of ads shown on televisions connected through a streaming device are playing while the TV is off, causing an estimated waste of more than $1 billion a year for brands, Suzanne Vranica and Lillian Rizzo report.

Those stats come courtesy of a study by ad-measurement firm iSpot.tv and ad-buying giant GroupM, which said TVs don’t always send a signal to streaming devices when viewers switch off the set. Streaming devices then continue playing the shows and ads unless users had exited or paused the streaming app they were watching before turning off their TV.

The study found ads were far more likely to be shown after the TV was turned off when people were watching free, ad-supported streaming channels as opposed to on-demand content.

“The explosion of streaming is rich with opportunity,” said Kirk McDonald, GroupM’s North America chief executive officer. “But, as with any technological advancements, it’s our job to close the gaps so all avenues of ad delivery are verified.”

More about streaming: Peacock is testing a promotion offering some subscribers a free movie in theaters or on demand each month. [TechCrunch]

The Biden administration has abandoned former President Donald Trump’s proposal to alter Air Force One’s longstanding paint scheme by making the fleet of presidential aircraft red, white and blue, Andrew Tangel and Andrew Restuccia write.

The idea might have worked as a matter of national branding, but it was also going to require more engineering, time and cost.

Pentagon officials had determined that the dark blue in Mr. Trump’s preferred color scheme might cause certain electronic components on the new aircraft to overheat, according to the Air Force.

While he was in office, Mr. Trump frequently talked about his desire to redesign the look of the iconic plane, which has been painted the same light blue and white since the Kennedy Administration.

Online-luxury marketplace Farfetch will start accepting cryptocurrency payments, following Gucci and other upmarket brands in embracing Bitcoin and other forms of digital money in a bid to attract younger shoppers, Trefor Moss reports.

Farfetch said Friday that “VIP” customers will be able to start paying in Bitcoin, Ethereum and Binance Coin, as well as four other cryptocurrencies, over the next few months.

It plans to extend the option to all U.S. and European customers later this year.

Luxury companies need to be “where the luxury customer is today and where they’ll be tomorrow,” Farfetch CEO José Neves said.

More luxury: The Swiss watch industry is making more watches that fewer people can afford as they try to differentiate their products from the Apple Watch and other wearable tech. [WSJ]

“Jurassic World Dominion” collected an estimated $143 million in the U.S. and Canada, a low for the franchise but a robust addition to the theater business following the success of “Top Gun: Maverick” and “Doctor Strange in the Multiverse of Madness.” [WSJ]

Apple and Nike are teaming up to make sports movies. [Deadline]

The people who made the “Karate Kid” series “Cobra Kai” are now planning a “Duke Nukem” movie. [THR] 

Players at the U.S. Open this week won’t be barred from wearing the logo for the upstart LIV Golf. [Sports Business Journal]

Starcom hired Robert Schwartz as CMO amid plans to refresh its brand. [Adweek] 

Some Amazon Prime members are suing over the company’s decision to stop providing them free delivery on Whole Foods orders. [Insider]

Walmart has been in China since 1996 and is still trying to figure out its strategy. [WSJ] 

DTC marketers are trying to remake the image of frozen food. [Modern Retail] 

How fashion marketers repositioned synthetic materials like plastic leather as eco-friendly “vegan leather.” [NYT]