Good morning. Former President Donald Trump has sued Facebook, Twitter and Google, seeking to restore his online profile after he was suspended from most social-media platforms in response to his comments relating to the Jan. 6 riots in the U.S. Capitol, Michael C. Bender and Sarah E. Needleman report.

Mr. Trump was the most prominent plaintiff seeking class-action status against the tech companies, claiming they censored him in violation of his First Amendment rights. The lawsuits were filed Wednesday in U.S. District Court in Miami.

“We’re going to hold big tech accountable,” Mr. Trump said at a news conference.

Mr. Trump said that public-opinion polls suggested the American people would support his lawsuit, and he vowed to take his legal fight to state legislatures “and the ballot box.” Shortly after Mr. Trump’s news conference, both his political committee and the Republican National Committee highlighted the former president’s lawsuit in fundraising appeals to supporters.

Former Gap Inc. and J.Crew boss Mickey Drexler is taking over as CEO of Alex Mill, a clothing brand his son started, Suzanne Kapner reports.

Mr. Drexler made Gap T-shirts and khakis cool in the 1990s and spearheaded a turnaround at J.Crew, but left both companies amid prolonged sales slumps. Now, at 76 years old, he is diving back into the business at a time of upheaval, as brands emerge from the Covid-19 crisis, continue to grapple with the shift to e-commerce and past playbooks may not apply.

He depends on his son, Alex Drexler, when it comes to social media. “Alex is as good as it gets with Instagram and email marketing,” he said.

Despite marketers’ growing reliance on data and analytics as more shopping shifts online, Mickey Drexler still relies on his instinct and intuition in determining what shoppers will want.

“I use data,” Mr. Dexler said. “It’s called a sales report.”

Three dozen states and the District of Columbia filed an antitrust lawsuit against Google, alleging that the company operates an illegal monopoly with its Google Play app store, Ryan Tracy and Tripp Mickle report.

The suit alleges that Google monopolizes the distribution of apps on mobile devices running its Android operating system, blocking competition through contracts, technical barriers and other means.

The case could be difficult for states to win. Unlike Apple, which exclusively distributes apps through its store, Android device owners can access apps through other app marketplaces. Proponents of the case argue that the market share of those competitors is dwarfed by Google.

“It’s strange that a group of state attorneys general chose to file a lawsuit attacking a system that provides more openness and choice than others,” wrote Wilson White, senior director of public policy.

The Cannes Film Festival largely returned to its usual, lavish form after canceling its 2020 installment. [NYT]

Alibaba is challenging Amazon by promising fast deliveries from China to anywhere in the world.  [WSJ Video] 

Newly public martech company Zeta Global named Trade Desk executive Crystal Eastman to be its first CMO. [MediaPost]

The owner of downtrodden retail brands including JCPenney and Forever 21 plans to sell shares to the public. [WSJ]

Dentsu is buying the customer experience and commerce agency LiveArea for about $250 million. [WSJ] 

Local brands are lining up for their chance to sponsor NCAA athletes, and may be able to move more quickly than national marketers. [Adweek] 

The Teletubbies’ Twitter account said that the kids’ TV characters are “all vaxxed, just in time for a Tubby hot summer.” People have questions. [Mirror]