CMOs are desperate for leaders – Here’s how to be one Liveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in order to lead change.
ClickZ Daily: February 3, 2020 |
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| Good Morning! Today we have Liveclicker’s Chief Operating Officer Kenna Hilburn, addressing the perceived lack of leadership amongst CMOs. A recent report from Korn/Ferry shows that 84% of CMOs are concerned that they have no obvious successor in their organization. Kenna challenges marketers to get out of their comfort zone in order to lead change. Also, the holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers, data and insights that can inform new campaigns and deliver added momentum in 2020, writes Kibo Commerce’s Andrew Koperwas. Also ICYMI: SOCi Inc., a leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. SproutLoud, a leading Distributed Marketing platform, announced that end-to-end call tracking attribution with AI-optimized speech recognition and call scoring are now available to companies that use a distributed marketing strategy, selling their products through vast networks of resellers. Deloitte’s New CMO Organization Benchmark Study: The CMOs report the top three measurements of success in the eyes of their CEO are awareness (51 percent), sales/revenue (31 percent), and media ROI (29 percent). |
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Digital Leaders Kenna Hilburn Liveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in order to lead change. |
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Digital Marketing Andrew Koperwas The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers, data and insights that can inform new campaigns and deliver added momentum in 2020. Read more |
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| Data & Analytics Barry Levine New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Read more |
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| Digital Leaders Mahir Prasad We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read more |
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| Digital Marketing Pratik Dholakiya Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the works. Read more |
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| Digital Marketing Luke Richards From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read more |
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Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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| Analytics Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. Download now |
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