Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | This time around, it seems that CMOs will focus on getting back to the basics of marketing. | | |
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howdy! | | | | | Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Still, this moment of limbo offers a chance to take stock. | | |
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| | | | | According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. | | |
howdy! | | | | | What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending. | | |
| | | | | Despite technological advancements, many brands still have critical gaps in their identity capabilities, but composability is transforming how they approach identity management. | | |
howdy! | | | | | Some might be forgiven for downplaying contingency plans while others scrambled — though tempting fate has rarely been wise. | | |
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| | | | | Marketers are using AI to leverage unique customer signals and reach their most relevant audiences at scale, significantly impacting campaign outcomes — bridging increasingly non-linear consumer behavior and ever-changing ad formats. | | |
howdy! | | | | | Executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year. | | |
howdy! | | | | | Court documents raise new questions about Meta’s use of copyrighted content, and how much execs knew about pirated datasets | | |
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