Latin America is a fertile ground for the growth of FinTechs because a large pool of potential FinTech customers still remains outside the financial system. Mexico is no exception—over 50% of Mexicans have no access to financial services.

Digital payments, especially retail payments, are the key driver of FinTech evolution in any country. In Mexico, 83% of the retail payments are made in cash. Digitization and imparting financial literacy to the underserved or excluded population are the major challenges. Though Mexico is the second-largest FinTech market in Latin America, FinTech has picked up only recently (past 2–3 years). About 100 new Mexican FinTechs were set up in 2018 alone, representing 52% growth. Payments and Remittances make up only 20% of the market share.
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