Coca-Cola announces layoffs; Marriott's 2020 journey; Addressing negative employee reviews; Embracing resilience; and more

DAILY SCOOP

Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’

Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.

VISUAL & VIDEO COMMUNICATIONS

From crisis to hope: Marriott’s journey through COVID-19

A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.

CRISIS COMMUNICATIONS

How internal communicators can manage and mitigate bad company reviews

How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.

A DAY IN THE LIFE

Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’

Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.

DAILY SCOOP

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.

CRISIS COMMUNICATIONS

Why the old crisis comms playbook should be thrown out

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.

STORYTELLING

4 crucial tips for making your podcast connect with audiences

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.

DAILY SCOOP

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.

RAGAN AWARDS

Learn about Ragan’s 2019 Top Women in Communications Awards honorees

Congratulations to these influential women in communications!

MARKETING

2021 trends CMOs are watching

Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.

OP-ED

The office is still important for professional communicators

Here’s one pro’s argument on why we should all consider a return to the office.

A DAY IN THE LIFE

Brunner’s Meredith Klein: ‘Microsoft Teams has changed the game’

What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.

THE WORKPLACE

Technology special feature for communicators

We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.

CRISIS COMMUNICATIONS

Identify crisis response roles with ‘RASCI’

The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.