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Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics Ogilvy & Mather spots feature 79 global athletes By Christine Birkner The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.
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This Startup Lets You Buy Custom Snapchat Geofilters From a Collection of Artists Makeshake targets weddings, birthdays and corporate events By Christopher Heine As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways.
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Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook Cropped clips increase completion rates by 67% By Lauren Johnson Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of ...
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Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy 23,000 Roombas purchased By Christopher Heine If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way.
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Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation' Rich Battista and Alan Murray are promoted By Chris Ariens Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.
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If Facebook Chatter Is Any Indication, This Will Be the Next Big Beauty Trend Plus, what men and foodies can't stop talking about By Lauren Johnson For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be.
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ABC Relaunches Streaming App That Lets Fans Watch 38 of Their Favorite Older Shows Ad-supported content is free to all By Jason Lynch ABC has given its streaming service a major overhaul, and granting all viewers—even those without cable or satellite subscription—free access to full seasons of more than three dozen older shows and seven ...
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