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| Adfreak | May 26, 2017 | | Today's highs and lows of creativity |
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Coca-Cola Made Detachable Bottle Labels That Work as Wristbands for Music Festivals Yet another cool packaging innovation By Tim Nudd No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival--you had to scan it...
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The World’s Most Eligible Bachelor on Tinder Is Literally the Last of His Kind Ogilvy seeks a mate for the only Northern White Rhino left By Angela Natividad Meet the "World's Most Eligible Bachelor." He's 43 years old, has a 90,000-acre home and military-trained security. His name is Sudan. He's the last male Northern White Rhino in existence. Alongside Ogilvy Africa and in partnership with Ogilvy North America, Kenya's Ol Pejeta Conservancy has put Sudan on Tinder, in a campaign that spans 190...
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Nissan’s Stupidly Satisfying Self-Parking Office Chairs Just Won a Much-Deserved Award Revisiting an instant classic By Gabriel Beltrone This fun Nissan stunt from last year just won a Pencil at The One Show--by inventing self-parking office chairs. A video from the campaign, created with agency Birdman, features the chairs, starting in various configurations of disarray, automatically rolling over to desks and tables, where they tuck themselves neatly into place--all at the command of...
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Ikea’s Top Designer on the Gift of Failure and the Future of Democratic Design Marcus Engman says Ikea is more than just a brand By Katie Richards AMSTERDAM, Netherlands--As head designer at Ikea, Marcus Engman is responsible for managing a team of 20 designers who dream up and produce all the products Ikea brings to its shelves every year. At this week's "What Design Can Do" conference here in Amsterdam (focused mostly on how designers can address climate change), Engman spoke about...
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This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe Smart work from BBDO Bangkok By Angela Natividad Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can't hear a siren or an alarm? The Thai Health Promotion Foundation partnered with the Deaf Association...
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McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers Leo Burnett cooked up the campaign By David Gianatasio McDonald's U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all. To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor. Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting...
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Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe Get to know your feet better By Angela Natividad Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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