| News & Analysis for the Beverage Industry | 11-Mar-2025 |
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SPONSORED MESSAGE | | Striking a sweet balance in beverages | As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... click here |
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| | The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like Smartwater, Fairlife and Fuze Tea. How does it create billion dollar brands?... Read more |
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UPCOMING EDITORIAL WEBINARS | Innovation in low and no alcohol | The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences. |
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