Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. | | |
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howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research. | | |
| | | | | To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests. | | |
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howdy! | | | | | For a couple of publishers, referrals from Google are down upwards of 60%. | | |
| | | | | For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges. | | |
howdy! | | | | | Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area. | | |
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| | | | | The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all. | | |
howdy! | | | | | WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z. | | |
howdy! | | | | | Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. | | |
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