Hi,

Rent the Runway CEO Jennifer Hyman reimagined women’s wardrobes as a cloud-based membership service. With the latest round of funding, the e-commerce startup has joined a new class of retail unicorns with a $1 billion valuation.

Now, Rent the Runway’s ambitions are expanding beyond clothing, as shown by a new partnership with West Elm. Hyman told the New York Times her goal is to “create the Amazon Prime of rental.”

What’s RTR’s secret sauce, and what can you learn from Hyman’s success? We’ll talk strategy, leadership, and what’s next for the retail pioneer at Code Commerce this fall.

The Recode Events Team