You’re going to want to be there.
Hi, Every year, Recode convenes the smartest people in media to talk about what’s working, what’s not and what’s next. And you’re going to want to be there. To give you an idea of the kind of insights to come, here are a couple of signature moments from Code Media 2017: | “We are trying to do something that’s unique, takes advantage of our platforms and that really brings culture to it.” Eddy Cue, Apple SVP of internet services and software, announced Apple’s leap into original programming with Planet of the Apps. |
“The way I view it is, we’re not at war with the administration, we’re at work. We’re doing our jobs.” Washington Post Executive Editor Marty Baron discussed being attacked by President Trump. | |
| “There’s a method in Hollywood which is hard to escape from, and it’s largely ego-based: If you have a hit, you should make a more expensive movie. It’s so hard to not think that the cool kids spend money, and the less-cool kids don’t.” Jason Blum, the producer behind Paranormal Activity and Get Out, explained his micro-budget strategy for producing Hollywood blockbusters. |
“You actually have the ability to go longer on Facebook than you ever have before. The assumption that only short-form works is a mistake.” Ashley McCollum, who leads BuzzFeed’s Tasty, discussed monetizing the food video feed’s rapid growth. | |
The 2018 Code Media agenda will be just as stacked. Over the next few weeks, we’ll be announcing the CEOs and entrepreneurs joining us next February. Code Media conference registration is $3,250, but if you register now as an early mover, you’ll save $500. If it’s your job to make media, get it in front of people or monetize it, you’ll want to be here. What are you waiting for? | |
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