| Collaboration, customisation and TikTok: examining the success of Crocs Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. So, what has been the key to Crocs’ recent success, and what can we learn from it? |
CMO of digital fundraising platform Enthuse on ‘Generation Generous’ and brand purpose Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with her to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. |
Stats roundup: the impact of Covid-19 on ecommerce Read about rising global delivery volumes, the "make or break" Christmas period, Brits' preference for online shopping and more in this edition of our ecommerce stats roundup. |
|
|
|
|
|
| Join us on 28 September to hear our experts discuss how you can build an experimentation powerhouse. On the agenda: ► Understanding the problems and motivations that lead many companies to develop a culture of experimentation ► Examples of how enterprise companies use experimentation to move quickly to optimise the customer experience, mitigate risk and drive growth ► Q&A session |
|
|
|
|
Next week, join Influencer Intelligence as they explore how the events of the past 18 months have changed the way we use social media and purchase products online. Register now and get expert tips and advice on preparing your marketing strategy for the new era of online selling. |
|
|
|
|
Econsultancy London Floor M, 10 York road, London, SE1 7ND, UK +44 20 7970 4322 | | Econsultancy New York 205 Hudson Street, 7th Floor New York 10013, United States +1 212 971-0630 |
|
|
|
|
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse. Econsultancy is part of Xeim Limited, part of the Centaur Media plc group Registered in England and Wales with number 5243851 Registered office at Floor M, 10 York road, London, SE1 7ND Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| |
|