The effects of Facebook's news feed changes are reverberating beyond publishers to companies like Jukin Media and Storyful that supported Facebook strategies that are now ending.

As part of a broad reorganization, The New York Times has folded its programmatic sales team into its larger ad sales team.

"A step-by-step approach": Cosmopolitan has launched on mobile video and lip-syncing app Musical.ly with a new vertical video show, joining Seventeen as the second Hearst title on the app.

In the ninth issue of Digiday magazine, we cover the transformation occurring in the media and marketing industries, as the era fades where reach overshadowed impact, scale trumped loyalty and the short term dominated the long term.

Banks are facing an identity crisis, with retailers, e-commerce experiences and other shopping platforms among their new competitors. Download this guide from our sister site Tearsheet on eight ways banks can learn from the retail industry to figure out their futures.

How does a company known for service and personal touch leverage AI to enhance the experience? At the Digiday AI Marketing Summit this April, hear from USAA's chief data and analytics officer Eric Smith about how AI is being used to expand the financial services group's ability to service the needs of the digital customer. Reserve your spot today.

 

Collateral damage from Facebook's news-feed changes begins to pile up

Max Willens

Facebook’s latest news-feed change could affect the cottage industry that has sprung up to help feed viral publishers.

The New York Times has folded its programmatic sales team into its larger ad sales org

Tim Peterson

The Times wants its sales team to be able to sell any ad product to any type of advertiser, so it did away with a siloed staff.

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WTF is in-house programmatic?

Sponsored Content Beeswax

With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax.

Hearst now has both Seventeen and Cosmo on up-and-coming app Musical.ly

Sahil Patel

Cosmopolitan joins the mobile video and lip-syncing app with a new show called “Cosmo Queens.”

In the new issue of Digiday magazine, 'game over' for Facebook and media

Lucia Moses

In this issue, we focus on how publishers are cobbling together a sustainable, independent future, free, as much as possible, from the whims of the duopoly.

How people-based marketing is driving change across the U.S. advertising industry

Sponsored Content Viant

By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant.

Facebook and Google's duopoly status might not be so safe

Sponsored Content AppNexus

Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus.

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Careers Title
 
March 5, 2018
Senior Vice President, Performance Marketing
Edelman
Seattle, WA; Portland, OR; San Francisco, CA; Los Angeles, CA
 
March 2, 2018
Director, Digital Influence
Markstein
Birmingham, AL
 
March 1, 2018
Senior Manager, Product Management – Digital Merchant Experiences
News America Marketing
New York, NY
 
 

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March 5 - 7, 2018
Digiday Media Buying Summit
New Orleans, LA
 
REGULAR DEADLINE:
March 9, 2018
Digiday Media Awards Europe
 
REGULAR DEADLINE:
March 9, 2018
Glossy Awards
 
 

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