Special Edition

Special Newsletter

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EUROPE | USA | LATAM

25 Apr 25

News & Analysis on Food & Beverage Development & Technology

SPECIAL EDITION

Colours and flavours innovation

Flavours and colours remain at the forefront of product innovation in the Asia Pacific food and beverage space, where sensory appeal often determines success. In this special edition, we explore how brands are combining bold flavours, vibrant hues, and regional ingredients to capture consumer attention. We also dive into trends like natural, plant-based, and clean label formulations that continue to shape purchasing decisions across the region.

‘Kids are the most honest critics’: How a Singapore popsicle brand blends colours, flavours and nutrition

Colourful, flavourful, healthy – Singapore’s Power Pops has detailed how it creates a ‘winning formula’ based on kids’ feedback...Read more

Big, loud flavours: Indian snack brand goes bold and quirky for Gen Z in Asia and the Middle East

Indian snack brand Cornitos is eyeing Gen Z market in Asia and the Middle East with “bold and trendy” flavours for its latest snack line Crusties...Read more

‘Sometimes it just needs to taste good’: Jobbie banks on flavour, brand collabs to grow in Asia’s nut butter space

Malaysian peanut butter brand Jobbie’s recent chocolate almond butter launch and collaboration with global brands including Famous Amos are aimed at boosting its appeal among younger Asians...Read more

aT doubles down on food exports to SEA amid continued popularity of Korean flavours

Korea Agro-Fisheries & Food Trade Corporation (aT) is increasing the export and promotion of Korean food products to South East Asia, amid continued popularity of K-flavours and culture in the region...Read more

Eating with your eyes: How colour psychology is driving demand for vibrant hues

Vibrant colours including red, orange, and blue are in demand as food and beverage brands tap into colour psychology to engage social media-savvy consumers...Read more

Home baking trend and kids’ demand for colourful products driving powdered products

The market for powdered products such as nutritional ingredients and natural colours is being strongly driven in APAC by a rising home baking trend...Read more

Keeping up with trends, evolving preferences key to attracting new-age consumers – Roku Gin

Suntory-owned Roku Gin says it is important to keep up with trends and evolving preferences to capture young consumers and draw alcohol enthusiasts back into the gin category...Read more

Reinventing classics: Hyperlocal ingredients and strong aromas crucial for food innovation in China

Upcoming food and beverage innovation in China should incorporate hyperlocal elements, strong aromas or radical reinventions of well-known classics to resonate with China’s ‘senstitive’ taste buds...Read more

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