Publishing has become more democratized, so now all of us are newspaper editors and book publishers – with no training. And because of that, properly quoting your sources is a significant professional courtesy that is seriously lacking.

The headlines are bleak, but resourceful companies and people are finding hidden opportunities even in these difficult times.​​​​​​To help you make some lemonade out of all these lemons, we bring you examples of opportunities you may have overlooked or never considered.

Customers take a risk when buying a product, filling out a form or clicking on a call-to-action. The unsure outcome causes anxiety. To give you ideas for reducing customer anxiety in that purchase path, here are four quick case studies.

“Because I said so” might be an effective parenting style, but it is a lousy marketing approach. The marketer has to counter buyer anxiety in the purchase funnel. This is always true, but especially more pressing in the age of coronavirus.

Thanks to Ian Hamshaw of Blink Publishing for sharing a sampling of the copious notes (see picture at right) you took while reading Flint McGlaughlin's book, The Marketer as Philosopher.

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