| Good morning, Marketer, don’t forget to laugh today. Marketing is communication and communication is no easy thing. In my experience, the best way to improve your communication skills is comedy. I was a stand-up comedian for four years. It taught me more about connecting with an audience and honing my material to a fine, sharp edge than even 35 years as a professional writer. (It also taught me bombing on stage is important and won’t kill you. It taught me that many, many times.) All of which brings me to today’s interview with Ruben Ugarte, one of our incredible SME contributors. In addition to being very smart, Ruben is great to talk to. He’s interesting and funny, listens well and knows how to tell a story. He’s also done improv comedy and is going to try his hand at stand-up. Coincidence? I don’t think so. Constantine von Hoffman,
Managing Editor | 