Facebook-funded shows have just started rolling out on Watch, but publishers are already approaching advertisers about sponsored shows for the platform.

After years of letting its individual newspapers handle events on their own, Gannett has centralized its approach, doubling the size of its events strategy group and planning to throw more than 500 events this year.

"If you have a long-term view, you need to be in Asia now." The Trade Desk, like other U.S. ad tech companies, is eyeing growth opportunities in Asia. The demand-side platform opened a Shanghai office about two months ago.

Video ad spend in the U.S. is expected to top $18 billion by 2020. Here are five charts that explain what's driving publishers' shifts to video.

Microinvesting app Acorns believes its online magazine is part of a deeper mission to educate customers, our sister site Tearsheet reports.

Agencies can 'refound' themselves to better serve clients. Ogilvy's global CMO Lauren Crampsie will explain how Ogilvy has accomplished this at the Digiday Agency Summit in Charleston, South Carolina this October.

 

Coming soon to Facebook Watch: sponsored shows

Sahil Patel

Facebook Watch is barely out of the gate, and publishers are already talking to advertisers about distributing branded shows on the platform.

How Gannett is growing its events business

Max Willens

After years of letting the USA Today Network's sites handle their own events, Gannett is playing a bigger role in devising events using the entire network.

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Level up: How AI will transform every job in media

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'You need to be in Asia now': How the Trade Desk is building operations in China

Yuyu Chen

The demand-side platform is building a global presence and recently opened its 20th office in Shanghai.

What's driving the publisher pivot to video, in 5 charts (hint: ad $$$)

Ross Benes

With ad budgets shifting to video, publishers are frantically chasing the money, spawning consternation throughout the media industry.

Programmatic's next challenge: The need for more transparency

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Survey: The tradeoff between inventory quality vs. relevance in a programmatic environment

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Careers Title
 
August 29, 2017
Account Manager (Digital Media)
Jumpstart Automotive Media
Santa Monica, CA
 
August 29, 2017
Manager, Partnership Development (Online Media)
Jumpstart Automotive Media
San Francisco, CA
 
August 29, 2017
VP, Media Director
FCB Health
New York, NY
 
 

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Events Title
 
Early Deadline:
February 2, 2018
Digiday Content Marketing Awards
 
March 21 - 23
Digiday Publishing Summit 2018
Vail, CO
 
April 2018
Digiday AI Marketing Summit
California
 
 

ALL EVENTS

 

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