It's happening again. Just over two years ago, several of the world's largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave that Publicis Groupe's Maurice L?vy later labeled "Mediapalooza." Industry leaders now see that headlining shift as a harbinger of things...
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Morning Digest
August 22, 2017
What marketers need to know today
Agencies reach fever pitch as major clients scrutinize partnerships
By Patrick Coffee
It's happening again. Just over two years ago, several of the world's largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave that Publicis Groupe's Maurice L?vy later labeled "Mediapalooza." Industry leaders now see that headlining shift as a harbinger of things...
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First Media breaks down its record-breaking post
By Stephanie Paterik
Promoted Content by FlockU
Here’s why they’re not paying attention to you
These 3 athletes used the sport to change their lives
By Katie Richards
Mono celebrates Women's Equality Day with art
By Katie Richards
Network spent 25 years with Wieden + Kennedy
By Patrick Coffee
ESPN officially chose Droga5 today as its newest ad agency partner. The independent New York shop will handle creative and strategic work promoting SportsCenter and the larger ESPN brand. Adweek's AgencySpy blog broke the news earlier today. In January, ESPN split with its former creative agency of record Wieden+Kennedy after 25 years, with the latter...
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