HOST: Andrew Cassel CHANNEL: Marketing Live STREAMING LIVE: Tuesday, December 10 at 1:00 p.m. EST / 10:00 a.m. PST
TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies.
In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it, and how her research into the platform has kept her up way past her bedtime. Dave Tyler, from Rochester Institute of Technology, is managing RIT’s successful TikTok channel and will join the discussion to share what content works, what doesn’t work, and what’s up next for his TikTok content calendar.
This broadcast is generously sponsored by Campus Sonar.
HOST: Rob Zinkan CHANNEL:Higher Ed Special Edition STREAMING LIVE: Wednesday, December 18 at 1:00 p.m. EST / 10:00 a.m. PST
In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions.
LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications.
You’ve redesigned your website using the latest WCAG 2.1 standards, run accessibility checks, changed branding to accommodate ADA-friendly design, and have revised hundreds, if not thousands, of images, articles, videos, and links to make sure that your website content is ADA-compliant.
Yet can you say with confidence that your website allows anyone with any type of disability to fully engage with the content? Even as colleges and universities are working diligently and in good faith to meet the ADA-compliance standards, there are still website accessibility mistakes that continue to plague their hard work.
This article, written by OmniUpdate, presents the top seven most common website accessibility mistakes that schools continue to make.
Receive instant access to the on-demand presentation.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
Our 2019 Digital Admissions research offers rich insights into the nuances of their behavior as they make a vital decision in their lives.
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