How to craft your programs for future growth -

Hi John,

When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI, or more aptly, return on events (ROE). Now, as in-person events return—with added digital elements—most marketers are rethinking their holistic event channel. I know I am!

Join me as I host a live Tech-Talk Webinar with Cvent’s Alyssa Peltier, senior manager, industry solutions. Alyssa will show you how to strategically align your business goals and ever-changing event mix strategy for growth.

Register here for “Event Mixology: Crafting Your Event Channel for Growth,” presented by Cvent, and get tips on how to:

• Capture engagement and other key data points by design
• Qualify hot leads for action and get the most out of buying signals
• Use event tech as a game changer to deliver agile, scalable programs
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join me on Tuesday, August 10 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Cvent.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in event marketing. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either I or someone from my team will get back to you.