Top Trends on Stage in Austin

AI dominated the conversation during much of 2023’s #CommsWeek, and it's poised to do the same in 2024 — now with an emphasis on mass adoption. It's past time that your internal and external strategies pivot to incorporate this critical technology.

The way that AI search uses content — and the nature of what people use it to search for — is making earned media an even more key part of SEO strategies.

"Being featured in reputable publishers is going to be even more important than before," said Stephen Walker, technology director at performance marketing agency Journey Further, "because these are going to be the sources that are going to be answering a lot of the questions that people will be asking, because they usually rank really well within Google, because they're high authority."

This, as well as other trends, will be on the agenda for the Future of Communications Conference, taking place on Nov.13-15th in Austin, Texas. We'll cover AI adoption for personalized internal communications platforms, such as intranets, as well as how to establish effective AI policies and guidelines within your organization to navigate legal and security challenges.

We hope you'll join us and hundreds of other comms leaders and professionals in Austin, where we'll assemble to learn, connect, innovate and strategize as we chart the future of the communications discipline.

— Alyssa Smith, director of event programming, Ragan

Schedule

Nov. 13-15 / 9:30 a.m. – 5 p.m.
Future of Communications Conference
Learn More

Keynoters Announced

At Ragan's Future of Communications Conference, hundreds of comms leaders and professionals will assemble to learn, connect, innovate and strategize. Keynoters are being announced weekly, and include luminaries from Pinterest, Wells Fargo, Bain and the United Nations Global Compact.

We'll kick off the entire event with a Power Panel bringing together all-star business leaders from across the C-suite to discuss where we're going in the wake of a pivotal election, and why it's more important than ever to be in lockstep together.

Future of Communications Session Spotlight: The New Newsroom

Panelists from United Airlines, Samsung Electronics America and California State University of Long Beach, will join the Future Comms stage to share their best advice on earning attention in an uncertain media landscape. Newsrooms are dwindling, reporters are overwhelmed and consumers are inundated with more information than ever. For comms and PR pros, that means not just adapting to the existing media world, but finding — and building — new channels to share important updates, earn attention and build engaged audiences. Our panel will translate lessons learned from both traditional and new media to your storytelling strategy.

Quick Reads

Crisis Comms: Lessons from the Delta outage fallout
What comms pros can learn from the massive technical issues.

How Paris tourism is using Olympics PR to keep tourists coming today and tomorrow
Paris Je T'aime spoke with PR Daily about the tourism bureau's strategy during the games.

The work continues: Navigating changing language and attacks on DE&I programs
Even with shifts in wording, DE&I work remains as meaningful as ever.

Sponsors & Partners

If you are interested in sponsoring this industry event and discussing the numerous opportunities available to showcase your organization and product, contact us at sponsorship@ragan.com or 312-960-4208.

Contact

For general questions: Shallon Blackburn
To sponsor an event: Hannah Lavelle
For programming information and speaker opportunities: Alyssa Smith

#CommsWeek2024

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