Communications Week kicks off Nov. 15

Here’s a look at all the free events and signature programming about this period of transformation for the communications industry.

COMMS WEEK

How the conversation about cultural relevancy has shifted for PR

The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.

BRANDING

Why your loyalty program should charge a fee

With customers willing to pay extra to feel like they belong, how can you create an offering that competes with other exclusive memberships?

THE WORKPLACE

3 tips for building a comms plan about the return to the workplace

A recent free webinar from Ragan Communications and Poppulo suggested comms pros focus on belonging, breaking change into stages and developing essential partnerships.

THE FRIDAY REPORTER

Punchbowl News’ Anna Palmer on building a media outlet

The former Politico journalist sits down with Lisa this week to discuss building her outlet and all the twists and turns of a modern media career.

DAILY SCOOP

USPS promises reliable holiday deliveries, shoppers plan to avoid Black Friday crowds, and Twitter reacts to McDonald’s Mariah Carey partnership

Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.

CONTENT MARKETING

Lonely Planet’s new health hub offers glimpse into the future of content

The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.

PR INDUSTRY

Why you should consider becoming a PR pro

As many workers reconsider their options in a post-pandemic environment, one PR veteran makes the case for the profession.

WINNING CAMPAIGNS

Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals

The company partnered with agency MWWPR to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.

RAGAN AWARDS

Entry deadline Friday: Workplace Wellness 100 Awards

Showcase your outstanding employee wellbeing product, technology, tool or solution. Enter by this Friday, Nov. 12.

COMMS WEEK

IPREX nominates Kathy Tunheim a ‘Transformational Communicator’

Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.

DAILY SCOOP

NFL fines Green Bay Packers for lax COVID-19 protocols, US adults consume less news in 2021, and Uber slammed over wait fees for riders with disabilities

Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.

COMMS WEEK

Ketchum’s Nicole Moreo on measuring purpose communications

The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.

LEADERSHIP COMMUNICATIONS

Executive influence—not visibility—is the key for today’s leaders

Here’s how the message can move beyond awareness to make an impact on issues that matter to the business and the world.