Dear John,

Last year, your organization probably had dozens, if not hundreds, of interactions with potential donors. Many of these conversations went well, but every fundraiser can think of at least one supporter in 2018 with whom the conversation never took off – someone who seemed interested in your cause but fell short of giving that large gift. 

What steps can you take to avoid this problem in the future?

Recharge for a new season of successful fundraising on January 24 with the Chronicle of Philanthropy webinar, Communicate and Connect with Major Donors: How to Unlock More Gifts. This interactive online session will help you and your colleagues improve your communication skills, from identifying your own personal "social style" to adapting your behavior to accommodate the preferences of a donor. Expert guests Mark Stuart and Tamara Rummel will give tips and advice to improve your interactions ― and your odds of success ― with wealthy donors, coworkers, or even your boss.

Don’t miss this chance to begin the new year equipped with skills you need to better connect with key supporters and secure more gifts.

The deadline for early bird registration is January 17, so reserve your spot now to save 20%.

Sincerely,

Margie Fleming Glennon
Senior Editor, Online Learning
Chronicle of Philanthropy
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