SEPT. 29, 2021
NEWS & UPDATES
Drumroll…please! Bonin Bough, chief growth officer of Triller, will take the virtual stage as keynoter of the Future of Communications Conference, which will take place on Nov. 17 during Communications Week.
Appropriately, “transformation,” change and growth are among what he’s accredited with. He has guided some of the world’s billion-dollar brands; was credited as the seventh largest media buyer in the world during his tenure at Mondelez International; has served as an on-air host on CNBC; and is one of the industry’s top mobile marketers. If you haven’t registered yet for the Future of Communications, do so today for this can’t-miss conference and keynote.
Also, our CommsWeek Advisory Board members are in the news:
Communications professionals are navigators! Or, so Esther Mireya Tejeda, chief marketing and communications officer at Sound Exchange, implies: The role of communications is “steering organizations forward” and “serving as a compass.” Listen in on our new video series, CommsWeek Conversations, as Tejeda chats with Ragan’s CEO Diane Schwartz and offers her take on the changed role of communicators as strategic players in an organization. You’ll learn what Tejeda believes is the No. 1 skill set for communicators today.
Speaking of skill sets, Tiffany Guarnaccia, CEO of Kite Hill PR and a CommsWeek co-chair, says “staying agile and nimble” has been key in the last 18 months and will be moving forward. Guarnaccia is featured in our first “5 Questions with” series with Advisory Board members. We’ll be inviting you to participate in our Top Skills and Competencies survey in the coming weeks. What do you believe is No. 1? Stay tuned.
Until next week…  
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QUICK READS
1
COMMS WEEK
The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.
2
EMPLOYEE ENGAGEMENT
The author shares guidance on how companies can keep employees engaged and motivated amid ongoing uncertainty.
3
DIVERSITY AND INCLUSION
Although many grammar authorities have adopted the use of the singular ‘they’ for the past few years, historians say the use of the singular ‘they’ dates back to the 1600s.
4
THE CONSULTANT IS IN
You put unnecessary communication on the shelf during the pandemic. Will it stay there?
5
CRISIS COMMUNICATIONS
Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies.
SAVE THE DATE: COMMUNICATIONS WEEK IS NOV. 15‑19, 2021
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