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Today’s Headlines: 11.12.2024
 

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PR lessons from Boeing, Starbucks CEO changes

Iconic American brands signal they’re getting back to basics.


How focusing on DEX can improve list segmentation

Use digital employee experience (DEX) to craft messages that truly resonate with your teams.


The Scoop: Why Wicked’s merch blitz is good PR

Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.



The rise of independent journalists and tips for engaging with them

Industry veterans continue to leave traditional media to launch their own platforms.



The Scoop: Democrats’ post-election messaging highlights understanding during transition

Also: 2024 Election shows emergence of podcasts as trusted news source; Australian ambassador deletes anti-Trump tweets.




Intranet Buyer’s Guide 2025: How to Choose the Best Intranet for Your Organization

Employees now expect their workplace technology to offer the same ease and functionality they experience with personal apps, whether in the office, remote or on the frontlines.



Homeowners are skeptical about replacing lead pipes. Here's how one utility makes the case.

The organization’s outreach strategy relies heavily on community messengers.


  Member Content

4 steps for making AI copy sound more human

AI offers chance to show off value of PR skills.


Media Relations Awards

Deadline: Friday, November 15, 2024


Grammar Girl’s Guide to Advanced AP Style

November 20, 2024 | 1-2:30 p.m. ET


Workplace Wellness Awards

Deadline: Friday, December 6, 2024


Writing and Content Strategy

December 10, 2024 | 11 a.m.-3:30 p.m.. ET | Virtual


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December 5, 2024 | 2-3:30 p.m. ET


Social Media Strategy Certificate Course

Jan. 21, Jan. 28, Feb. 4, 2025 | 1-3 p.m. ET | Virtual Series



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